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About Us
WOW Clothings is a fashion brand dedicated to offering premium-quality, stylish, and affordable clothing for women. Since 2014, a deep passion for clothing has driven the creation of a trusted brand that prioritizes comfort, quality, and the latest trends. Today, WOW Clothings has successfully expanded to four retail stores in Chennai and proudly serves over 10,000 happy and satisfied customers.
In 2026, we launched our exclusive in-house label, ARURA, featuring a specialized collection of feeding tops, maternity wear, and kids’ frocks. Whether you are shopping for everyday elegance or premium maternity wear, we ensure an excellent shopping experience through reliable service and a commitment to customer satisfaction.
ARURA by WOW Clothings
Launched in 2026, ARURA is our exclusive in-house label featuring a specialized collection of premium feeding tops and maternity wear. Designed for both style and practicality, our feeding maxis provide exceptional comfort for all-day wear without compromising on elegance.
The ARURA collection also features beautiful, high-quality kids’ frocks. Currently making up 30-40% of our store’s curated collection, our long-term vision is to expand ARURA into a complete in-house line while continuing to deliver the authenticity and customer satisfaction you trust.
Why Choose Us
At WOW Clothings, we combine premium quality, stylish designs, exceptional comfort, and affordable prices to bring you fashion you’ll love to wear.
Economical Yet Elegant Fashion
Living up to our motto, we believe that style should never be a compromise. We offer premium-quality, on-trend ethnic and everyday wear that makes you look and feel elegant without breaking the bank.
Exclusive Maternity & Feeding Comfort
Through our dedicated in-house label, ARURA, we specialize in thoughtfully designed maternity wear, feeding tops, and feeding maxis. We prioritize the comfort and convenience of mothers while ensuring they never have to sacrifice their personal style.
Trusted by 10,000+ Happy Customers
Since our foundation in 2014, we have proudly served over 10,000 satisfied customers. Our established presence, backed by four thriving retail stores in Chennai, is a testament to the trust, quality, and community we have built over the years.
100% Original & Diverse Collections
Whether you are shopping for our exclusive ARURA kids' frocks or looking for top-tier women's fashion, we guarantee authenticity. Alongside our in-house creations, our curated inventory consists of 100% original branded items, giving you a wide and reliable variety to choose from.
Meet The Team
Meet the dedicated team working behind the scenes to ensure your shopping experience is nothing short of seamless.
Founder
Mr. Prasanth Venkadasalam
Mr. PRASANTH is the Founder of WOW Clothings, with over 12 years of experience in the fashion and apparel industry. Since 2014, he has been committed to offering stylish, high-quality, and affordable fashion. Starting with a passion for clothing, he has built a trusted brand that has served 10,000+ happy customers. In 2020, he opened the first WOW Clothings store, and by 2026, the business successfully expanded to four retail stores.
Co-Founder
Mrs. Gayathri Prasanth
Mrs. GAYATHRI PRASANTH is the Co-Founder of WOW Clothings and a driving force behind the brand's success. She has stood alongside Founder Prasanth since the very beginning, supporting every stage of the business journey. Her dedication was especially invaluable during the COVID-19 period, when she played a key role in helping the business overcome challenges. Her commitment, resilience, and unwavering support have been instrumental in building WOW Clothings into the trusted and growing brand it is today.
Partner
Mr. Gowtham Venkadasalam
Mr. GOWTHAM VENKADASALAM is a key partner at WOW Clothings and has played a significant role in the brand's growth. His expertise in product selection, identifying fashion trends, and understanding customer preferences has been instrumental in building a strong and appealing collection. With a constant focus on improving sales and driving business growth, he is always exploring new ideas and strategies to enhance the customer experience. His vision and business insights continue to contribute to the success and expansion of WOW Clothings.
General Manager
Sandhiya
SANDHIYA has over 5 years of experience with WOW Clothings. She began her journey with the company as a part-time team member while pursuing her college education. After completing her studies, she was promoted to General Manager and now oversees the operations of all WOW Clothings stores. Her dedication, leadership, and commitment have played a key role in the company's growth and success.
Our Journey in Numbers
Join the growing community that trusts WOW Clothings and ARURA for premium quality, everyday comfort, and elegant style.
Customers
k+
Brands
+
Social Followers
K+
Retail Stores
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Testimonials
"I absolutely loved the quality and fit. The fabric feels premium, and the stitching is perfect. Highly recommended!"
Priya S
"The dress looked exactly like the pictures. Comfortable, elegant, and perfect for everyday wear. Will definitely order again."
Meena K.
"WOW Clothings never disappoints. The designs are trendy, the prices are reasonable, and the customer service is excellent."
Kavya R.
"Fast delivery, beautiful packaging, and amazing quality. I'm very happy with my purchase."
Divya M.
"The fitting was perfect, and the material exceeded my expectations. Thank you, WOW Clothings!"
Nandhini P.
"The feeding maxi is both stylish and practical. It's comfortable enough for all-day wear. Loved it!"
Sneha V.
"I received so many compliments after wearing my outfit. Great collection and excellent quality."
Aishwarya T.
"Affordable pricing without compromising on quality. This has become my favorite place to shop for ethnic wear."
Harini G.
F.A.Q.
Find quick answers to common questions about our sizing, shipping, and returns.
Yes! Currently we have our Physical store located in Sholinganallur (Chennai) and Dharapuram (Tiruppur). We would love for you to drop by, feel our fabrics in person, and try on your favorite outfits.
Absolutely. We offer 100% original clothing. Our inventory features our exclusive, in-house label, ARURA, alongside carefully curated, genuine branded items.
While you can check out as a guest, creating an account allows you to track your orders easily, save your shipping details for faster checkout, and maintain a wishlist of your favorite styles.
Our ARURA maternity and feeding maxis are thoughtfully designed to accommodate your changing body while keeping you comfortable. We generally recommend ordering your pre-pregnancy size, but please refer to the detailed size chart available on every product page for exact measurements.
Comfort is our top priority for mothers and children. We strictly use premium-quality, breathable, and skin-friendly fabrics that are gentle on sensitive skin and perfect for everyday elegance.
Yes, we provide fast and reliable shipping across all of India.
Orders are typically processed within 1-2 business days. Delivery times vary based on your location, but most orders within Tamil Nadu arrive within 2-4 days, while rest-of-India shipments typically take 4-7 business days.
Once your order is dispatched, you will receive a confirmation email and SMS containing your tracking number and a link to trace your package right to your doorstep.
Economical and Elegant Wear
At WOW Clothings, we combine premium quality, stylish designs, exceptional comfort, and affordable prices. Explore our latest trends and discover fashion you’ll love to wear.
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